WHAT’S ON TAP?
Every week I get questions from listeners on really diverse topics which has evolved into the Q&A Quickie episodes you will hear periodically on The Happy Hour Effect podcast. This week I had several people ask about how to deal with difficult people and why PR costs so much. In this episode I share insights and ideas to answer these two questions. Both are crucial to success professionally and personally. Whether you’re an entrepreneur, author, start-up, big brand or work a 9-5 job, these two questions are important to your happiness.
- Why Does PR Cost So Much? First, publicists must constantly monitor the news for relevant hooks to your business. Second, publicists must build and maintain trusted relationships with the media. Third, a publicist must get to know your brand inside and out which isn’t an overnight job. You can save PR costs by doing it yourself but you must commit to these same three strategies that can become overwhelming and time-consuming for businesses who don’t have a full-time PR person or staff.
- How Do I Deal with a Difficult Person? First, be empathetic and aware of what they have going on in their life that may be impacting their behavior. Second, know what you want from them before you try to shift their behavior. Third, try mirroring, killing them with kindness or just let it go. You can’t control other people. You only have control over YOUR own behavior so be happy and positive despite the negative people around you.
SHOTS OF INSPIRATION
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