The Spectrum of Awesome

Program Description:

When you proactively manage your presence and personal brand image, you will naturally magnetize people to you and your ideas. When you strategically build this persona it will create more ways for you to connect with others in authentic ways to lead stronger, sell more, and relate more positively. Not only does this greatly increase the likelihood that you will be seen as a respected leader but your connections will be more likely to do business with you and refer you as well. During this crucial session for leaders at all levels, we will identify the key elements of your brand presence and position them for success. We will uncover what makes you credible, likable, trustworthy and competent both professionally and personally. We will then discuss ways to use these elements to boost your leadership potential, sales effectiveness, and relationships at work and at home.

Learning Objectives:

  • Understand the importance of creating a holistic persona to enhance business relationships, personal networks, and leadership potential.
  • Identify the key elements of your personal and professional brand that most impact your leadership and selling success.
  • Discuss how to integrate your brand elements into your sales, marketing and customer messaging to enhance your relationships, income, and bottom-line impact.