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WHAT’S ON TAP?
Whether you’re an entrepreneur, author or you work for someone else, it’s always a top priority to attract more customers. Not only are they spending their money on your product or service, but their word-of-mouth is invaluable to your reputation and future growth. Many brands get so caught up in their logo, advertising and social media that they forget that people buy from people. Sure a slick image or clever tagline are important, but they aren’t the MOST important. You must create a memorable presence, personality and experience for everyone who comes into contact with you online, in person, at events or in the media. Touching people’s hearts with real, unique and personal stories will naturally create a deeper connection to your prospects and customers and increase the chances that they will buy from you over and over again. Plus it will deepen your relationship with your fans, family and friends.
YOUR TAKEAWAYS
There are several ways to create an engaging and memorable brand that attracts customers. Here are three that will form the foundation for every sales and marketing strategy you create:
- Be Different. Unfollow the crowd. Be controversial. Be crazy.
- Be Personal. Tell stories. Be entertaining. Be memorable.
- Be Real. Don’t copy. Create a point-of-view. Develop your own process.
SHOTS OF INSPIRATION
Book – The Brand Called You by Peter Montoya
Book – Influence by Robert Cialdini
Blog Post – 3 Brand Elements to Detox Now
FREEBIES
CLICK HERE to download the Brand Platform Map.
CLICK HERE to listen to the Brand Platform Profits audio seminar.
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THANK YOU FOR LISTENING!
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Interested in sponsoring the show and getting more exposure for your business? Email me at kristen@happyhoureffect.com.
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