When NOT to Follow a Passion

You hear it all the time – follow your passion, do what you love, go after your dreams. That’s all well and fine – until the to-do list comes calling or the bills need to be paid. It often feels easier to just collect a paycheck because doing something big to make your passion a […]

3 Brand Elements to Detox NOW

There are brand-killers everywhere driving your loyal, paying customers away! These are things that companies, entrepreneurs, authors and employees do to destroy credibility and create negative brand associations. Sometimes the things that ruin a brand’s buzz-worthiness are internal like finances, management and employee culture. Other times they are external like marketing, social media and product […]