LEADERSHIP: The Spectrum of Awesome

The Spectrum of Awesome: Fuel Your Leadership to Own the Room

When you proactively brand yourself for leadership, you will naturally magnetize people to you and your ideas. When you strategically build a professional persona it will create more ways for you to connect with others in authentic ways. Not only does this greatly increase the likelihood that you will be seen as a respected leader but your connections will be more likely to do business with you and refer you as well. During this crucial session for leaders, we will identify the key elements of your personal and professional brand and position them for career success. We will uncover what makes you credible, likable, trustworthy and competent both professionally and personally. We will then discuss ways to use these elements to boost your leadership potential, sales effectiveness and relationships at work and at home.


Learning Objectives:

  • Understand the importance of creating a holistic persona to enhance business relationships, personal networks, and leadership potential.
  • Identify the key elements of your personal and professional brand that most impact your leadership success.
  • Discuss how to integrate your brand elements into your sales, marketing and customer messaging to enhance your relationships, income, and bottom-line impact.



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